Brand to product.One partner.

Clear thinking.Distinctive design.

I’m Ugur, an independent designer for founders and product teams.
Brand, web and product. Shaped by one clear point of view.

Selected product design preview

01 / Expertise

Built to stand apart.
Designed to work together.

Brand

A character of your own.

Define what you stand for. Give it a voice and a visual identity.

  • Positioning & messaging
  • Visual identity
  • Brand guidelines

Product

Complexity, made clear.

Thoughtful flows, clear interfaces and a system your team can build on.

  • UX & interface design
  • Interactive prototypes
  • Design systems

Web

Your story, made tangible.

A clear story, considered interactions and a natural next step.

  • Websites & landing pages
  • Motion & launch assets
  • Implementation, when scoped

02 / Your partner

Find the essence. Strip away the excess. Preserve the character.

A product should be useful enough to earn a place in people’s lives, and distinctive enough to stay in their minds.

Ugur Turgut
Ugur TurgutDesigner

How a brand
comes together.

Research

Understand the business, the people it serves and the alternatives they already use.

Audience · Market
Positioning

Decide who the brand is for, what makes it relevant and why someone should choose it.

Difference · Promise
Messaging

Translate that position into a clear story, key messages and a consistent tone of voice.

Story · Voice
Identity

Make the same idea recognisable through a mark, typography, color, imagery and motion.

Type · Color · Form
Brand system

Connect voice and visuals through reusable rules, templates and components your team can use.

Rules · Components
Website

Turn the brand into a clear digital journey, from first impression to a useful next step.

Story · Journey
Product

Carry the same promise into flows, interactions, content and everyday product decisions.

Behavior · Detail
Launch

Bring the touchpoints together, prepare the assets and give the team what it needs to put the system to work.

Apply · Handoff
Evolve

Listen to real use, test what is working and bring what you learn back into the system.

Learn · Refine
Built as one. Made to evolve.Explore the connections ↗

Find the focus.

The right problem comes first.

Shape the direction.

Explore together. Decide with intent.

Refine. Then deliver.

Resolve the details. Make the handoff clear.

One connected process

From brief to delivery.

  1. Brief

    Clarify the problem worth solving.

  2. Strategy

    Choose what matters. Give the work direction.

  3. Identity

    Give the idea a voice and a visual language.

  4. Experience

    Carry the same thinking into product and web.

  5. Delivery

    Refined details. Clear files. Ready for your team.

Before we begin

A few essentials.

What’s the investment?

Project engagements start at $10,000. Your proposal defines the scope, deliverables, revision stages, timeline and total fee before we begin. The starting fee is not a bundle of all three disciplines.

One project or a longer partnership?

Both are possible. Start with the work you need most: brand, product or web. We can define ongoing support separately as your priorities develop.

How does the collaboration work?

We agree on priorities, review points and delivery milestones before starting. You receive the agreed deliverables and source files. Ownership, revisions and any implementation work are defined in the proposal.

Can I see more of the work?

Of course. Request private portfolio access for project context and a closer look, within client permissions.

03 / Start a conversation

Projects from $10,000

Have something
in mind?

Tell me what you’re building. Let’s see where I can help.

Book an intro
Selected work